There hasn’t been a business or industry left untouched through the tumult of the last few years. For Bremer Bank, a regional bank with a long history in Upper Midwest communities, it’s never been more important to put the customer at the center of everything that they do.
Bremer is launching a new advertising campaign “Understanding is Everything,” reflecting Bremer’s ongoing focus on fostering deep-rooted connections in its communities, and the importance of having a local banker who develops long-term relationships with Bremer’s customers. “We’ve served Minnesota, North Dakota and Wisconsin for over 75 years,” notes Bremer’s Chief Marketing and Public Relations Officer, Erin Dady. “As our customers and communities continue to show up and face challenges head on, Bremer will continue to offer real solutions, ideas and insights that can only come from genuine understanding.”
For Bremer, getting this important story out into the world meant partnering with Minneapolis design agency Little & Company. According to Little’s Chief Creative Officer Joe Cecere, “Our approach started with thinking about the genuine relationships between customers and Bremer bankers. We saw an opportunity to capture real stories from real communities that demonstrate Bremer’s impact on small business owners, as well as agriculture and manufacturing operations.”
Since its founding, Bremer’s expertise has been in working with the people who grow our food, build our economy, and serve our neighbors. With that legacy in mind, Bremer and Little agreed from the start that the work should put Bremer’s agriculture, commercial and small business customers at the center as they find new and innovative ways to help them accomplish their goals. As Dady puts it, “We want current and future customers to know that at Bremer, every partnership starts with listening and learning. The new campaign demonstrates our commitment to helping communities and businesses succeed.”
The new campaign includes video, radio, digital and social ads, out-of-home as well as point of sale and collateral materials—all rolling out in Q1 of 2022.